TAM SAM SOM: What Do They Mean & How Do You Calculate …
https://blog.hubspot.com/marketing/tam-sam-som
WEBJun 1, 2023 · TAM, SAM, and SOM are acronyms for three metrics to describe the market your organization operates in — Total Addressable Market, Serviceable Addressable Market, and Serviceable Obtainable Market. These metrics are key components of a business plan, particularly as you craft your marketing and sales strategy, set realistic …
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