What Is Targeted Advertising? (Types & Benefits) | Capterra
https://www.capterra.com/resources/what-is-targeted-advertising/
WEBOct 4, 2023 · Targeted advertising uses consumer data to direct advertisements to specific audiences based on their traits, interests, and preferences. This approach to advertising allows businesses to craft and distribute the most relevant ads possible, using analytics related to personal interests, demographics, locations, online habits, and past purchases.
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