Expectation confirmation theory - Wikipedia
https://en.wikipedia.org/wiki/Expectation_confirmation_theory
Expectation confirmation theory (or ECT) is a cognitive theory which seeks to explain post-purchase or post-adoption satisfaction as a function of expectations, perceived performance, and disconfirmation of beliefs. The structure of the theory was developed in a series of two papers written by Richard L. Oliver in 1977 and 1980. Although the theory originally appeared in the psychology and
DA: 83 PA: 82 MOZ Rank: 28
