About the IAT - Harvard University
https://implicit.harvard.edu/implicit/iatdetails.html
WEBAbout the IAT. The IAT measures the strength of associations between concepts (e.g., black people, gay people) and evaluations (e.g., good, bad) or stereotypes (e.g., athletic, clumsy). The main idea is that making a response is easier when closely related items share the same response key.
DA: 75 PA: 54 MOZ Rank: 16