McCann Worldgroup (MW) was formed in 1997 as the parent company of McCann and several other agencies, including MRM//McCann and Weber Shandwick.What does McCann Erickson do in Mad Men?
In the AMC series Mad Men, an executive at McCann Erickson is introduced in Season 1 as showing great interest in poaching Don Draper away from Sterling Cooper. This attempt is ultimately unsuccessful but McCann would feature as a background adversary to Sterling Cooper for most of the series.Who is the CEO of McCann Worldgroup?
Fast Company. Fast Company. Retrieved 4 June 2018. ^ Parekh, Rupal; Bruell, Alexandra (13 November 2012). "Harris Diamond Succeeds Nick Brien as McCann Worldgroup CEO". Advertising Age. ^ Graham, Megan (18 December 2017).What famous jingle did McCann Erickson write?
McCann Erickson also developed the "Army Strong" campaign for the United States Army. The company also developed the MasterCard commercial saying "There are some things money can't buy. For everything else, there's MasterCard", as well as the Rice-a-Roni jingle (based on a 1923 song, " Barney Google ").