The Story Behind Pantone 448 C, 'the World’s Ugliest Color'
https://www.printandpromomarketing.com/article/the-story-behind-pantone-448c-the-worlds-ugliest-color/
WEBNov 12, 2018 · No color has won universal acceptance as a positive hue, but since Pantone 448 C has gained unwanted traction as the world’s ugliest choice, could Israel—which has company in such lands as Australia, Great Britain, France and Northern Ireland in calling on bland packaging to curtail smoking—see a drastic reduction in cigarette sales? Is ...
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