Qualitative vs Quantitative Research: What's the Difference?
https://www.simplypsychology.org/qualitative-quantitative.html
WEBDec 18, 2023 · Quantitative research is often used to test hypotheses, identify patterns, and make predictions. Qualitative research, on the other hand, collects non-numerical data such as words, images, and sounds. The focus is on exploring subjective experiences, opinions, and attitudes, often through observation and interviews.
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