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What happened to Snapchat's revenue in 2022?

Snapchat’s parent company reported stalled revenue growth and a large net loss for the final three months of 2022, as it confronts tighter advertiser budgets amid broader economic uncertainty. Snap’s quarterly revenue was just shy of $1.3 billion, essentially flat from the year prior.

Is Snapchat's life over?

Snap Inc.’s life as a high-growth young tech stock is over, and its rivals are about to show how much of that change is about Snapchat.

What happened to snap's ad revenue in the quarter?

Brand advertising, one of Snap’s biggest revenue streams, was “significantly reduced” in the quarter and ad partners “are just managing their spend very cautiously so that they can react quickly to any changes in the environment,” Spiegel added. He also noted that Snap’s direct response business grew in the quarter.

Is snap still a growth story?

Still, Scott Kessler, an analyst for investment firm Third Bridge, said in an investor note following the report that, “one of the big questions about Snap is whether it remains a growth story or can soon continue as a growth story,” given its gloomy outlook for the start of this year.


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