The Untold Truth Of Surge - Mashed
https://www.mashed.com/224016/the-untold-truth-of-surge/
WebAug 14, 2021 · A month before the 1997 Super Bowl, Babson Bros., makers of dairy equipment, asked a judge to block any marketing of Coke's new product because Babson had held the trademark for Surge since 1925. Babson Bros. used the name "Surge" for its automatic milking machines and, unfortunately for Coke, its green-colored industrial …
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