Database Marketing: What Is It & How To Do It Right - The …
https://helpcrunch.com/blog/database-marketing/
WEBMar 15, 2021 · What is database marketing? Database marketing, also known as customer relationship management (CRM), is a form of direct marketing. You collect the available data about your customers, such as their name, contact information, transaction history, and customer support tickets, and then use it to create a customized customer experience.
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