What Is Market Segmentation? How It Works, Careers, and More
https://www.coursera.org/articles/market-segmentation
WebMar 5, 2024 · Market segmentation is when a business splits potential customers into groups based on shared characteristics. These characteristics include location, age, income, credit rating, usage rates, or buying habits. Market segmentation can help inform and create a marketing plan that meets the needs of a target audience instead of creating a one …
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