Segmentation in Social Marketing: Why We Should Do It More
https://link.springer.com/chapter/10.1007/978-981-10-1835-0_1
WebOct 22, 2016 · The assumption underpinning use of the market segmentation process is the belief that consumers have different wants which cannot be satisfied by a single … Author: Krzysztof Kubacki, Timo Dietrich, Timo Dietrich, Sharyn Rundle-Thiele Publish Year: 2017
Author: Krzysztof Kubacki, Timo Dietrich, Timo Dietrich, Sharyn Rundle-Thiele
Publish Year: 2017
DA: 11 PA: 34 MOZ Rank: 15