FUTURE OF JOY by BMW Design – experience the Neue Klasse …
https://www.press.bmwgroup.com:443/global/article/detail/T0441050EN/future-of-joy-by-bmw-design-%E2%80%93-experience-the-neue-klasse-with-all-your-senses
WEB1 day ago · “The Neue Klasse represents the next generation of BMW vehicles with its core characteristics ‘electric, digital, circular’”, says Adrian van Hooydonk, Head of BMW Group Design. “It is a game changer for the entire company. This change is particularly evident in the design. Whether through the fusion of analogue and digital, new bio ...
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