Market Segmentation - Semantic Scholar
Segmentation and targeting of customers allows the marketer to deliver a product within the target audience needs and wants (Pickton and Broderick, 2005: 373). It is a necessity to establish the needs and values of the target customers within each segment, in order for companies to promote their products, brands or services appropriately. ...
DA: 55 PA: 78 MOZ Rank: 53