The Marketer's Guide to Segmentation, …
https://blog.hubspot.com/marketing/segmentation-targeting-positioning
Segmentation, targeting, and positioning (often referred to as segmentation-targeting-positioning or STP) is a consumer-centric approach to marketing communications. The STP model helps deliver more relevant, personalized messages to target audiences. Segmenting means identifying and classifying consumers into categories called segments. Targeting identifies the most attractive segments, usually the ones most profitable for the business. Positioning proposes distinctive competitive advantages for each segment. Segmenting means identifying and classifying consumers into categories called segments. [3]
Segmenting means identifying and classifying consumers into categories called segments.
Targeting identifies the most attractive segments, usually the ones most profitable for the business.
Positioning proposes distinctive competitive advantages for each segment.
Segmenting means identifying and classifying consumers into categories called segments. [3]
DA: 42 PA: 48 MOZ Rank: 76
