STP marketing: The Segmentation, Targeting, Positioning model
https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/
WEBJan 24, 2024 · Segmentation, targeting, and positioning is an audience-focused rather than product-focused approach to marketing communications, which helps deliver more relevant messages to commercially appealing audiences. STP is a critical strategy and planning tool, featured in our RACE Planning Framework.
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