| Keyword | CPC | PCC | Volume | Score | Length of keyword |
|---|---|---|---|---|---|
| rational choice theory founder | 0.33 | 1 | 7774 | 98 | 30 |
| rational | 1.17 | 1 | 9204 | 90 | 8 |
| choice | 1.35 | 1 | 4085 | 80 | 6 |
| theory | 0.63 | 0.9 | 2053 | 64 | 6 |
| founder | 1.99 | 0.7 | 2502 | 69 | 7 |
| Keyword | CPC | PCC | Volume | Score |
|---|---|---|---|---|
| rational choice theory founder | 0.22 | 0.8 | 7952 | 100 |
