| Keyword | CPC | PCC | Volume | Score | Length of keyword |
|---|---|---|---|---|---|
| rational choice theory model | 0.55 | 0.7 | 3962 | 21 | 28 |
| rational | 0.89 | 0.6 | 2431 | 11 | 8 |
| choice | 1.86 | 0.4 | 5957 | 90 | 6 |
| theory | 1.65 | 1 | 4522 | 91 | 6 |
| model | 1.75 | 0.9 | 1894 | 73 | 5 |
| Keyword | CPC | PCC | Volume | Score |
|---|---|---|---|---|
| rational choice theory model | 1.38 | 0.1 | 5914 | 45 |
