Persuasive writing - Wikipedia
https://en.wikipedia.org/wiki/Persuasive_writing
Persuasive writing can be categorized into five types: rhetoric, craftsmanship, authenticity, reflexivity, and imagination. Rhetoric refers to the various techniques used to appeal to the audience such as ethos, logos, and pathos. Craftsmanship involves the skillful use of language, such as the proper use of grammar, vocabulary, and sentence structure, to effectively convey the intended message. Authenticity refers to the credibility and trustworthiness of the writer's argume…
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